“It’s the only issue I know of where there aren’t two sides – two intelligent sides. I have a comic-book mentality – I grew up with comic books – and I see this as good versus evil.”
Joseph Cherner, former bond trader and head of Smoke-free Educational Services, 1993

“… that’s the question that I have applied to my research relating to tobacco: If this comes out the way I think, will it make a difference [toward achieving the goal]. And if the answer is yes, then we do it, and if the answer is I don’t know, then we don’t bother. Okay? And that’s the criteria.
Stanton Glantz, Conference transcript, 1992


Who knew?

The pursuit of a safer cigarette

From harm reduction to “quit or die”

The e-cigarette debate in an historical context

Back to the future in harm reduction